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Tilted Pixel Web Success Blog

Musings on web marketing, design, and development for business owners and marketers.

feb

‘10

5 Critical Rules for Consistently Creating Highly Profitable Adwords Campaigns

by Matt Inglot

Google Adwords can be a very powerful tool for bringing in highly targeted traffic that is hungry for your product and ready to whip out the credit card and purchase. This is certainly true, but if you have tried building an Adwords campaign without significant research, you may have found yourself paying $1+/click, receiving poor click-through-rates on your ad, and ultimately spending a lot of money with little sales to show for it!

So what gives? It turns out that Google rewards ads that are relevant to what its visitors are looking for, and that means doing a lot more than setting up a few ads and letting the customers roll in. Doing it successfully can mean paying a dime per click while improving your conversion rates and attracting more traffic. Here are our essential top five rules for getting high click-through rates while paying bargain prices:

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Categories: Online Marketing