Whether they find you online, get referred by a colleague, or your sales team calls upon them, your prospects are visiting your website AND making decisions.
From the first 2 seconds of opening your website, your visitors must be able to understand what you do. The story builds from there, whether it's crafting a tale of how your service works, the artisanal quality of what you do, or speaking through the results you've achieved for clients.
A service business will do well by having a prominent "Book Us Now" form on every page. A highly technical product with a complex sales cycle may need a variety of options working together such as whitepaper downloads, webinar signups, and demo requests.
Depending on your needs, that might mean a funky look to match your brand, or it might mean clean and ridiculously easy to navigate.
The Tilted Pixel Platform was built from the ground up with marketers in mind. The interface is easy and let's you do the powerful things like:
Key decision makers are visiting your website long after you've submitted the proposal. They want to read about you on their own and see if you are really the right fit.
A great website is your secret sales agent. It gets opened in private discussions that your salespeople don't get to attend, or at 11pm when your decision maker is finally considering options. It gets to influence the decision in your favour when your proposal is being weighed against the competitor, long after the discussions are done.
Your website might just be the final piece that closes the sale.
It's official. The first generation that grew up with the internet has joined the work force. They are users, buyers, and yes even executives (and we're not just talking about Mark Zuckerberg). If they need to reach you, they'll Google your name and get your number from your website. Only after they thoroughly research you online of course. That phone book with your $2,000 ad? It went straight to the recycling bin.