mySportSite (mysportsite.com)
About the project...
There is an expression out there called "Eating your own dog food", used to express that a company uses its own products. At Tilted Pixel we eat a fresh can of Tilted Pixel technology and expertise every single day by packing it into our own websites, including tiltedpixel.com and several internal websites vital to the operation of our business. However no project shows our belief that Tilted Pixel website solutions absolutely rock more than mySportSite, our very own online product.
mySportSite provides an opportunity for sports teams to create their own website, without breaking the bank and while accessing advanced functionality such as game schedules, player statistics, team mass-mailing and more. It's a great system that thousands of parents, players, and coaches count on daily for effective team communication and that number is growing.
In addition to being a fantastic product, mySportSite is also one of our testing grounds for new ideas and tools. Marketing of the mysportsite.com website has been done mostly through online methods, and of course it uses the Tilted Pixel Platform to make it easy for us to keep it up-to-date (sure, we know HTML code, but frankly our tools are just plain easier!). Building a successful e-commerce website takes more than just an attractive design and good software. It's also a matter of carefully chosen keywords, sales copy, clear next-actions for the visitor to complete, extensive collection of statistics, and of course an online marketing strategy. We do it all and more with mySportSite, so you can rest assured that you're not being fed something that we ourselves wouldn't touch!